Regardless of this dim outlook, over 500 individuals not too long ago took over the campus of Idyllwild Arts Academy, a personal arts boarding faculty in Idyllwild, Calif., for a weekend competition that native media deemed to be the “crypto Woodstock.”
The occasion was known as FWB Fest, and the artists, writers, musicians, software program engineers, start-up founders and creatives who gathered had been all united by way of their membership in Associates With Advantages, a crypto-based on-line social membership that you need to buy a token to hitch.
At FWB Fest, crypto’s downturn was welcomed. “I don’t suppose this competition would have labored six months in the past,” stated Alex Zhang, 26, one in every of Associates With Advantages’s leaders and an occasion organizer.
The individuals at FWB Fest weren’t the everyday crypto convention attendees who jet between Miami and San Francisco. Many had been working artists or artistic professionals. They had been there as a result of they consider that the blockchain, crypto’s underlying expertise, can be utilized to construct a greater world by way of neighborhood and decentralization.
“The factor that’s taking place on a much bigger degree,” Yancey Strickler, the previous co-founder and CEO of Kickstarter advised a room of fellow attendees throughout a session titled “Past Crypto,” “is that we’ve had many a long time of maximum and growing individualism as the first worth, the place every of us are anticipated to face on our personal … however now we’re recognizing the hollowness of that, and the loneliness of that and the grind.”
“I feel we’re all getting our sea legs after a long time of neoliberal market mind individualism,” stated Austin Robey, a Associates With Advantages member and co-founder, together with Strickler, of Metalabel, a platform that gives instruments for on-line collectives.
Whereas the crypto world’s public picture has been largely outlined by a model of hyper-capitalist libertarian individualism, attendees at FWB sought to leverage the crash to usher in a unique, extra inclusive techno utopia centered on neighborhood and creativity.
“Crypto is clearly divisive, and there’s a number of language and instruments that we’re comfy utilizing that don’t translate to the mainstream,” an attendee stated. “However how we’re going to have a higher constructive affect on extra individuals’s materials lives is by constructing instruments on public ledgers that aren’t hyper-financialized.”
A $100 million group chat
In 2020, entrepreneur and artist Trevor McFedries started exploring how you can carry a extra mainstream viewers to crypto. He’d lengthy been on the forefront of artwork and expertise, having constructed an organization that created the primary digital influencer, however after the pandemic hit he started delving into the world of Web3, the broad and considerably fluid time period that serves as shorthand for a brand new sort of web that’s constructed on decentralized blockchains. Whereas Net 2.0, the present iteration of the net, is outlined by a handful of massive tech corporations that personal and management person content material and information, advocates of Web3 see its decentralized programs as resulting in extra egalitarian possession.
In a single weekend, McFedries created a specialised cryptocurrency token and despatched it round to his mates within the music, artwork, design, and tech worlds in addition to to some Twitter followers.
The “FWB” token granted them entry to a Discord neighborhood known as Associates With Advantages. The neighborhood features as a DAO, or “decentralized autonomous group,” which is principally a blockchain-based co-op the place every token holder owns a stake within the group.
Within the two years since, Associates With Advantages has taken off. Buoyed by the crypto increase, the group chat grew right into a full-fledged on-line social membership, producing media consideration and attracting 1000’s of high-profile members together with celebrities and music artists like Erykah Badu and Azealia Banks.
Because the group scaled, the value to buy a token to achieve membership additionally grew, at one level reaching $175 for a single token. Final yr, Associates With Advantages raised $10 million from traders together with the enterprise capital agency Andreessen Horowitz in a funding spherical that valued it at $100 million.
The group used the funding, partly, to increase offline. It hosted occasions and events in Los Angeles, Miami and New York, rising its cultural footprint. At one level the group mentioned a futuristic dream of in the future taking on a defunct liberal arts faculty and internet hosting a competition. When it was found {that a} good friend of a good friend labored in admissions on the arts academy, after some negotiation with the varsity and native city officers, FWB organizers landed the venue, and FWB Fest was born.
Crypto utopia within the woods
All through the weekend, Idyllwild Arts Academy was remodeled right into a utopian summer time camp the place dialogue teams and talks through the day on matters like “Social justice and web3” and “The place do NFTs go from right here?” gave technique to night performances by musicians together with Nadezhda Tolokonnikova from the anarchist feminist group Pussy Riot, experimental digital music producer Oneohtrix Level By no means, and rapper JPEGMAFIA. James Blake performed a piano set.
There was a pure wine backyard, ambient sound baths the place attendees might sip mushroom tea, late-night stargazing and a pool celebration. Andrea Hernandez, founding father of the e-newsletter Snaxshot, who has turn into an oracle within the meals and beverage world for her potential to identify up-and-coming merchandise earlier than they make it to grocery retailer cabinets, curated a customized snack sales space, and NFT market OpenSea collaborated on a gallery of digital artwork.
All through the weekend, administrators Adam Faze and Ari Cagan chased down attendees for interviews for an upcoming actuality present backed by Mad Realities, a web3-oriented manufacturing firm, primarily based on the competition.
Outdoors of the talks, nevertheless, the subject of crypto appeared secondary, if it was talked about in any respect.
Greg Bresnitz, the cities and occasions programming lead for FWB, stated that was intentional. FWB, he stated, was actually about “utilizing Web3 as a coordination mechanism for tradition.” “For the final two years [crypto] has been on the forefront,” he added, “and now with the crash it folds into the background.”
Different attendees agreed. “There are lots of people right here who’re relative novices to web3, however are actually into tradition and that’s their entry level into FWB,” stated Cherie Hu, founder and writer of Water & Music, an unbiased e-newsletter and analysis DAO targeted on music and expertise. “I haven’t even heard many buzzwords or individuals speaking about crypto within the nook,” stated Patrick McDermott, an artist in Los Angeles.
Due to the serendipitous nature of its founding, Associates With Advantages by no means began with a mission assertion or marketing strategy. “It began as a scene” stated Zhang. “Most people who find themselves a part of a scene can’t recite the mission assertion of a scene.” Throughout one session, on the second day of the competition, members brainstormed on how you can increase FWB into new endeavors, whether or not it was product launches or one other competition.
Every part about FWB Fest was organized along with FWB Discord members. “The neighborhood is full of people that work in various industries, so once we placed on occasions we attempt to rent from inside the neighborhood,” stated McFedries.
Zhang stated he thinks of Associates With Advantages as a metropolis. “New York Metropolis, for example, throws festivals,” he stated. “There are additionally eating places, museums, parks, and so forth. FWB feels much less like an organization and at this stage, and extra like a small city that’s obtained a vibe.”
Regardless of the latest contraction within the crypto market, everybody at FWB Fest remained steadfast of their dedication to utilizing the blockchain, crypto’s underlying expertise, and stated they hope that FWB’s success will usher in a brand new period of web3, constructed round neighborhood and inclusivity.
“We’re attempting to construct whereas we are able to earlier than large terrible companies come and spoil it for everyone,” stated Joshua Eustis, a music artist often known as Telefon Tel Aviv. “Capitalism is superimposed on our lifestyle and our monetary system and the truth that web3 is at the moment wildly insufficient to appropriate for that, isn’t sufficient of a motive for us to abdicate our duty to form it in its early situation.”
“If we don’t,” he stated, “some a–hole will later and we’ll have to make use of it.”
